Light Side of The Tunnel...

The metro tunnels of the world have a challenge and opportunities to the new generation's digital advertiser.

At present, most tunnel walls are a virgin territory for advertiser. The market is potentially huge. Altogether, the world's subway systems provide a captive audience of 80 million viewers. And many of them have money to spend. Why not then to develop something to utilize empty tunnel walls and as commuters travel somewhere by train, they watch short movies whcih are shown on the tunnel walls.
Today Submedia Europe proudly presents his new digital tunnel advertising technology to meet the challenges of a networked world. The technology is ready to meet with advertisers. Company holds all exclusive rights of this state-of-art technology and introduces it to audiances in all over the world from Asia to America.

First Generation Systems

The observations from earlier studies shows that tunnel advertising has greater recall than any other advertising medium, including out-of-home. The memory recall of tunnel advertising is almost double that of conventional station advertising. For this reason out-of-home advertising companies go through the major subway systems and this medium is expected to be the medium of century.

Digital Revolution

By utilizing first generation’s slit based technology, and the ability to move the image along by the number of LCD panels, HD quality images can be presented on metro tunnels just like any regular film. Just by installing series of special LCD panels on subway walls Tunnel TV allows passenger to see movies like advertisements from inside the moving trains in HD quality.

A New System with Full of Advantages...

Submedia Europe has been pioneer in designing and installing animated displays in metro tunnels over the past decade and has licensees in Asia, Europe and America. Today company with Tunnel TV offers a new technology for tunnel advertising which is seem to be similar but significantly different from its competitors and has got full of advantages than the first generation tunnel advertising technologies.

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